Project Brief

This project challenged me to create a unified visual campaign to raise awareness around a major social issue. I chose poverty, a topic that affects millions and continues to limit opportunity, growth, and basic human dignity. My goal was to design a campaign that focused not just on the weight of the issue, but also on the power of hope, community, and change.

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My Role‍

Concept development, illustration, typography, layout design, and mockups

Creative Process

I started with research. I explored existing campaigns, pinpointed common themes, and identified gaps in visual messaging. I noticed that many anti-poverty campaigns highlight struggle but often overlook the possibility of progress. I wanted to flip that narrative. My concept focused on what can happen when people come together to uplift others.

The message behind the campaign became:
"Empower Lives. Change Futures. Fight Poverty."

I illustrated a visual metaphor of growth and support, combining organic plant life with buildings and human elements. The warm color palette was chosen to feel optimistic and inviting rather than bleak or clinical. The overall vibe is hopeful and forward-looking.

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Deliverables

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Conclusion

This campaign is about possibility. It uses design to inspire action and empathy. All pieces work together to form a strong visual system that’s consistent, meaningful, and emotionally resonant. Each mockup shows how the work might exist in the real world, allowing the message to live beyond the screen.